Using Facebook in Your Business
Facebook can be a powerful tool for marketing your business, but, like anything else, you have to understand how to use it and you have to put some effort into it. Many small business owners are just...
View ArticleWhy Use Social Media?
I received a newsletter from Hubspot with a short list of reasons to use social media in your business. The list was very concise and to the point, so I found it hard to summarize. Here it is in its...
View ArticleWhat about Facebook?
We have recently had several discussions about the advisability of using Facebook to promote your business. There are clearly some differences of opinion around, so I wanted to add a few thoughts that...
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Social Media Changes
Two recent articles present some interesting information about how the Internet is changing. One is in a eMarketer and the other in an article in Wired magazine. The first talks about demographics on...
View ArticleMarketing Changes Underway
Marketing on the Internet is constantly changing, and it pays to stay in touch with what the changes are as they happen. eMarketer featured an interview about changes in retailing marketing that will...
View ArticleThe Future of the Internet?
The Economist has a briefing on the future of the Internet that makes very interesting reading. It is not an article about marketing on the web, although it touches on that topic, but one comment in...
View ArticleImportance of Blogging
A newly released study from Technorati says, ‘“consumers are turning to blogs when looking to make a purchase.” In fact, blogs rank favorably with consumers for trust, popularity and even influence.’ I...
View ArticleChanging Social Media Use
A report on the NPR station here in Houston this morning (KUHF) talked about how hospitals are using social media to promote their services and reputation. The report mentioned several of the local...
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